How To Use

Explore a diverse range of business examples to see how different financial inputs impact overall profitability. Click 'Load Example' to instantly populate the calculator with the selected scenario's data.

Disclaimer: The scenarios presented below are fictional and for illustrative purposes only. They are designed to showcase the calculator's features and should not be considered financial advice or a guarantee of actual business outcomes. Your own business results will depend on many factors unique to your situation.

AI SaaS Platform
A detailed profitability analysis for a monthly subscription-based AI SaaS product, incorporating all financial factors and custom costs, aimed at high profitability.
Profitable

Key Inputs:

  • Subscription Price:$299 / month
  • Subscribers:500
  • Key Variable Costs:$15/unit + API fees + Commissions
  • Key Fixed Costs:Salaries $45k, Cloud Base $5k, Marketing $15k
  • Initial Investment:$250,000
  • Tax Rate:21%
  • All Optional Factors:Enabled
  • Desired Margin:25%
Bakery Cafe
A scenario for a new bakery and cafe, aiming to identify the break-even point using various cost factors and optional financial details.
Break-even

Key Inputs:

  • Avg. Customer Spend:€8.50
  • Customers / Month:2,500
  • Key Variable Costs:€3.20/customer + Spoilage + Other
  • Key Fixed Costs:Salaries €4.5k, Rent €1.8k, Loan €300, Draw €3429
  • Initial Investment:€50,000
  • Tax Rate:20%
  • Depreciation:Enabled
  • Desired Margin:0%
Board Game Cafe (Niche Themes)
A themed board game cafe struggling with high initial inventory costs for rare games, specialized decor, and low foot traffic for niche themes.
Unprofitable

Key Inputs:

  • Avg. Customer Spend:€15
  • Customers/Month:300
  • Var. Cost/Customer:€3 + Game Fund
  • Key Fixed Costs:Salaries €3.5k, Rent €2k, Loan €300, Game Amort. €400
  • Initial Investment:€25,000
  • Owner Draw:€500
  • Desired Margin:10%
Freelance Web Developer
Profitability for a solo web developer, factoring in project-based income, software costs, and a desired owner draw.
Profitable

Key Inputs:

  • Avg. Project Price:$2,500
  • Projects / Month:3
  • Key Variable Costs:$50/project + Asset costs
  • Key Fixed Costs:Software $200, Marketing $300, Home Office $150
  • Owner Draw:$4,000 / month
  • Tax Rate:25%
  • Initial Investment:$5,000
  • Desired Margin:20%
Community Pottery Studio
Analysis for a studio offering classes and memberships, aiming for self-sustainability with modest owner compensation.
Break-even

Key Inputs:

  • Avg. Rev/Visit:£60
  • Visits / Month:120
  • Variable Cost/Visit:£15 + Guest Fee
  • Key Fixed Costs:Rent £1.2k, Wages £1.5k, Loan £250, Kiln Maint. £80
  • Owner Draw:£1,300
  • Depreciation:£300
  • Initial Investment:£30,000
  • Desired Margin:0%
Indie Music Streaming App
An indie music streaming startup facing high initial costs for development, licensing, and server infrastructure, with slow user acquisition.
Unprofitable

Key Inputs:

  • Subscription Price:€5 / month
  • Subscribers:300
  • Variable Costs:40% (Royalties) + Payment Fees
  • Key Fixed Costs:Salaries €6k, Servers €1.5k, Marketing €2k, Loan €800
  • Returns/Cancellations:5%
  • Initial Investment:€75,000
  • Tax Rate:10%
  • Desired Margin:15%
E-commerce Handmade Jewelry
A scenario for an online store selling handmade jewelry, focusing on profitability with detailed cost management and marketing.
Profitable

Key Inputs:

  • Avg. Item Price:$75
  • Items Sold / Month:200
  • Variable Cost / Item:$15 (Materials) + Shipping + Packaging
  • Key Fixed Costs:Wages $1.5k, Marketing $800, E-commerce Tools $100
  • Owner Draw:$1,000 / month
  • Initial Investment:$3,000
  • Tax Rate:18%
  • Desired Margin:20%
Mobile Car Wash Service
A small mobile car wash business aiming for break-even, considering travel costs and supplies.
Break-even

Key Inputs:

  • Avg. Wash Price:C$50
  • Washes / Month:80
  • Variable Cost / Wash:C$8 (Supplies) + Fuel Surcharge
  • Key Fixed Costs:Marketing C$150, Insurance/Phone C$150, Loan C$200, Draw C$2415
  • Depreciation:C$100 / month
  • Tax Rate:15%
  • Initial Investment:C$2,500
  • Desired Margin:0%
Global Tea Box
An international subscription box for tea, struggling with high shipping and marketing costs.
Unprofitable

Key Inputs:

  • Box Price:£35
  • Subscribers:100
  • Variable Costs/Box:£15 + High Shipping + Buffer
  • Key Fixed Costs:Wages £800, Marketing £500
  • Returns Rate:7%
  • Payment Fees:4.5%
  • Initial Investment:£4,000
  • Desired Margin:10%
Eco-Friendly Tours
A profitable tour operator, focusing on sustainable tourism, using comprehensive financial inputs.
Profitable

Key Inputs:

  • Avg. Tour Price:2,500 NOK
  • Tours / Month:80
  • Variable Costs/Tour:700 NOK + Commissions + Carbon Offset
  • Key Fixed Costs:Salaries 50k, Marketing 12k, Vehicle Lease 4k NOK
  • Owner Draw:15,000 NOK / month
  • Tax Rate:22%
  • Initial Investment:150,000 NOK
  • Desired Margin:18%
Precision Watch Components Manufacturing
A small-scale manufacturer of watch components, aiming for break-even, considering machinery and skilled labor costs.
Break-even

Key Inputs:

  • Avg. Batch Price:€112
  • Batches / Month:200
  • Variable Cost/Batch:€35 + Shipping + Calibration
  • Key Fixed Costs:Wages €6k, Rent €1.2k, Maint. €500, Draw €3695
  • Depreciation:€800
  • Initial Investment:€70,000
  • Desired Margin:0%
Rural Drone Delivery
A pioneering drone delivery service for rural areas, facing high R&D, operational, and regulatory compliance costs.
Unprofitable

Key Inputs:

  • Avg. Price/Delivery:C$25
  • Deliveries/Month:400
  • Var. Cost/Delivery:C$5 + Data Costs
  • Key Fixed Costs:Salaries C$18k, Insurance C$2k, Loan C$4k, Regulatory C$1.5k
  • Investment:C$500,000
  • Desired Margin:10%
Local Craft Brewery
A thriving local brewery with taproom sales and regional distribution, managing production costs effectively.
Profitable

Key Inputs:

  • Avg. Price/Unit:$150
  • Units Sold/Month:450
  • Key Var. Costs:$60/unit + Commissions + Spillage
  • Key Fixed Costs:Salaries $12k, Rent $3.5k, Equip. Lease $800
  • Owner Draw:$4,000
  • Tax Rate:25%
  • Investment:$180,000
  • Desired Margin:20%
Indie Bookstore & Cafe
A community-focused bookstore with an in-house cafe, balancing slim retail margins with food service revenue to break even.
Break-even

Key Inputs:

  • Avg. Transaction:£20
  • Transactions/Month:1000
  • Avg. Var. Cost/Trans.:£8 + Cafe Consumables
  • Key Fixed Costs:Salaries £4k, Rent £1.5k, Loan £300, Draw £4133
  • Investment:£40,000
  • Desired Margin:0%
Bespoke Tailoring Shop
A high-end bespoke tailoring shop struggling with high material costs and low initial client volume, resulting in unprofitability.
Unprofitable

Key Inputs:

  • Avg. Price/Garment:A$1,500
  • Garments/Month:8
  • Var. Cost/Garment:A$600 + Trimmings
  • Key Fixed Costs:Salaries A$5k, Rent A$2k, Loan A$700
  • Investment:A$75,000
  • Desired Margin:15%
Mobile Pet Grooming
A successful mobile pet grooming business with a loyal client base and optimized routing, achieving good profitability.
Profitable

Key Inputs:

  • Avg. Price/Session:€70
  • Sessions/Month:150
  • Key Var. Costs:€10/session + Fuel
  • Key Fixed Costs:Salary €2.5k, Vehicle €400, Insurance €150
  • Owner Draw:€3,000
  • Investment:€25,000
  • Desired Margin:25%
Urban Vertical Farm
A high-tech urban vertical farm supplying local restaurants, managing high energy and tech costs to achieve break-even.
Break-even

Key Inputs:

  • Avg. Price/kg:¥800
  • Kg Sold/Month:500
  • Var. Cost/kg:¥200 + Grow Medium
  • Key Fixed Costs:Salaries ¥150k, Utilities ¥100k, Tech Maint. ¥40k, Draw ¥26k
  • Investment:¥15,000,000
  • Desired Margin:0%
Ethical Fashion Store
A high-end ethical fashion store with a physical storefront, struggling with high rent, inventory costs, and slow turnover.
Unprofitable

Key Inputs:

  • Avg. Item Price:€150
  • Items Sold/Month:50
  • COGS/Item:€70 + Packaging
  • Key Fixed Costs:Salaries €4k, Rent €3.5k, Loan €1k
  • Returns Rate:8%
  • Investment:€100,000
  • Owner Draw:€1,000
  • Desired Margin:10%
Specialized Software Agency
A profitable B2B software development agency focusing on high-value projects with strong margins and comprehensive financial planning.
Profitable

Key Inputs:

  • Avg. Project Value:$15,000
  • Projects/Month:4
  • Key Var. Costs:$1k/project + Bonus Pool
  • Key Fixed Costs:Salaries $20k, Software $500, Office $1.5k
  • Owner Draw:$6,000
  • Tax Rate:25%
  • Investment:$50,000
  • Desired Margin:20%
Community Maker Space
A membership-based maker space aiming for self-sustainability, covering operational costs and equipment maintenance.
Break-even

Key Inputs:

  • Avg. Membership Fee:C$75
  • Members/Month:100
  • Var. Cost/Member:C$5 + Material Surcharge
  • Key Fixed Costs:Manager C$2k, Rent C$2k, Maint. Fund C$400, Draw C$1112
  • Investment:C$40,000
  • Desired Margin:0%
Personalized 3D Printed Miniatures
A service for personalized 3D printed miniatures, struggling with high labor time per unit, material costs, and expensive equipment.
Unprofitable

Key Inputs:

  • Avg. Price/Mini:¥7,500
  • Minis/Month:20
  • Var. Cost/Mini:¥2,500 + Detailing
  • Key Fixed Costs:Designer ¥150k, Workshop ¥50k, Software ¥10k, Loan ¥50k
  • Investment:¥2,000,000
  • Desired Margin:8%
Online Course Platform
A scalable online course platform for a niche skill, aiming for high profitability due to low variable costs post-content creation.
Profitable

Key Inputs:

  • Course Price:€199
  • Enrollments/Month:200
  • Var. Cost/Enrollment:€5 + 10% Commission + 1% Tools
  • Key Fixed Costs:Support €3k, Marketing €2.5k, Software €300
  • Owner Draw:€4,000
  • Tax Rate:22%
  • Investment:€10,000
  • Desired Margin:30%
Coffee Roastery (Small Batch)
A small-batch coffee roastery focusing on high-quality beans, balancing premium pricing with higher green coffee costs to break even.
Break-even

Key Inputs:

  • Avg. Price/Bag:A$20
  • Bags Sold/Month:500
  • Var. Cost/Bag:A$8 + Shipping Materials
  • Key Fixed Costs:Roaster Salary A$2.5k, Rent A$800, Equip. A$300, Draw A$986
  • Investment:A$30,000
  • Desired Margin:0%
Gourmet Food Truck
A food truck serving experimental cuisine, facing challenges with inconsistent demand, high-cost specialty ingredients, and location permits.
Unprofitable

Key Inputs:

  • Avg. Meal Price:$18
  • Meals Sold/Month:600
  • COGS/Meal:$9 + Serving Ware
  • Key Fixed Costs:Owner Salary $2.5k, Commissary/Maint. $800, Permits $150
  • Investment:$45,000
  • Loan Payment:$400/month
  • Desired Margin:12%
Luxury Pet Spa
A premium pet boarding and spa service in an affluent area, achieving profitability through high-end pricing and value-added services.
Profitable

Key Inputs:

  • Avg. Price/Service:£120
  • Services/Month:150
  • Var. Cost/Service:£25 + Upsell COGS
  • Key Fixed Costs:Salaries £5k, Rent £3k, Insurance £400
  • Owner Draw:£1,000
  • Tax Rate:20%
  • Investment:£75,000
  • Desired Margin:15%
Local News Website
An independent local news website aiming to cover journalistic and operational costs primarily through advertising revenue.
Break-even

Key Inputs:

  • Avg. Rev/1k Views:$15
  • Views/Month (k):500
  • Var. Costs:10% Freelance
  • Key Fixed Costs:Salaries $4k, Hosting $300, News Wire $200, Draw $1400
  • Investment:$15,000
  • Desired Margin:0%
Gourmet Ice Cream Shop
Trendy shop with exotic, high-cost ingredients, struggling with high rent and inconsistent sales outside peak season.
Unprofitable

Key Inputs:

  • Avg. Price/Serving:¥700
  • Servings/Month:800
  • Var. Cost/Serving:¥350 + Cones/Toppings
  • Key Fixed Costs:Staff ¥250k, Rent ¥300k, Marketing ¥80k
  • Investment:¥5,000,000
  • Desired Margin:10%
Landscaping & Garden Design Service
Profitable service offering design, installation, and maintenance for residential and commercial clients.
Profitable

Key Inputs:

  • Avg. Project Price:$3,500
  • Projects/Month:10
  • Var. Costs/Project:$1,200 + Equip. Rental
  • Key Fixed Costs:Crew $8k, Vehicle $600, Office $300
  • Owner Draw:$5,000
  • Desired Margin:20%
Local Language School
Community-focused school offering evening classes for various languages, aiming for sustainability.
Break-even

Key Inputs:

  • Avg. Course Fee:C$200
  • Students/Month:50
  • Var. Cost/Student:C$80 (Teacher, Materials)
  • Fixed Costs:Admin C$1.5k, Rent C$1k, Loan C$200, Draw C$2920
  • Desired Margin:0%
Handmade Organic Soap & Cosmetics
Small-scale producer of organic soaps and cosmetics, selling at local farmers markets; high material costs and limited sales channels.
Unprofitable

Key Inputs:

  • Avg. Item Price:£10
  • Items Sold/Month:100
  • Var. Cost/Item:£8 (Ingredients, Packaging)
  • Fixed Costs:Market Fees £200, Marketing £50
  • Investment:£300
  • Desired Margin:5%
Digital Marketing Agency
Agency offering SEO, PPC, and social media management services to B2B clients on a retainer and project basis, demonstrating strong profitability through efficient operations and high-value service delivery.
Profitable

Key Inputs:

  • Avg. Retainer/Project:$3,000
  • Clients/Projects / Month:15
  • Key Variable Costs:$200 + Software/Client + Commissions
  • Key Fixed Costs:Salaries $15k, Office $1.2k, Agency Tools $500
  • Owner Draw:$5,000 / month
  • Tax Rate:25%
  • Initial Investment:$20,000
  • Desired Margin:20%
Local Coffee Shop
A neighborhood coffee shop aiming for break-even, carefully managing cost of goods, rent in a decent location, and staffing levels.
Break-even

Key Inputs:

  • Avg. Transaction:C$5.50
  • Transactions / Month:3,000
  • COGS / Transaction:C$2.00
  • Key Fixed Costs:Salaries C$6k, Rent C$2.5k, Loan C$300, Draw C$514
  • Initial Investment:C$40,000
  • Depreciation:C$250 / month
  • Payment Processing Fees:Enabled
  • Desired Margin:0%
Specialty Niche Bakery
Specializes in high-cost ingredient, labor-intensive niche baked goods, facing low volume and high spoilage.
Unprofitable

Key Inputs:

  • Avg. Item Price:€8
  • Items Sold / Month:500
  • COGS / Item:€4.50 + Packaging
  • Key Fixed Costs:Baker Salary €2.5k, Rent €1k, Spoilage €200
  • Owner Draw:€500 / month
  • Tax Rate:21%
  • Initial Investment:€15,000
  • Desired Margin:10%
Residential Cleaning Service
A well-established residential cleaning service with recurring client contracts, achieving profitability through efficient scheduling, team management, and consistent service quality.
Profitable

Key Inputs:

  • Avg. Visit Price:£120
  • Visits / Month:200
  • Variable Cost / Visit:£25 (Supplies, Travel)
  • Key Fixed Costs:Wages £8k, Office/Storage £200, Vehicle Maint. £150
  • Owner Draw:£3,000 / month
  • Tax Rate:20%
  • Initial Investment:£5,000
  • Desired Margin:15%
Custom T-Shirt Printing
Online business offering custom t-shirt printing, using a mix of print-on-demand for small orders and bulk printing for larger ones, aiming to cover costs.
Break-even

Key Inputs:

  • Avg. Shirt Price:$25
  • Shirts / Month:400
  • Variable Cost / Shirt:$12 + 5% Shipping
  • Key Fixed Costs:Designer $1.5k, Marketing $500, E-commerce Tools $120, Draw $2130
  • Tax Rate:20%
  • Initial Investment:$8,000
  • Desired Margin:0%
Mobile App (Niche)
Startup developing a single, highly niche mobile application with significant upfront R&D costs, slow user adoption, and high ongoing server/maintenance costs relative to revenue.
Unprofitable

Key Inputs:

  • App Price/Sub:C$2.99
  • New Users/Month:300
  • Variable Cost/User:C$0.10 + 15% Store Fees
  • Key Fixed Costs:Devs C$7k, Marketing C$1.5k, Servers C$500, Loan C$800
  • Initial Investment:C$100,000
  • Depreciation (Software):C$1,000 / month
  • Tax Rate:15%
  • Desired Margin:20%
Personal Fitness Trainer
Experienced personal trainer offering a mix of in-person and online coaching packages, leveraging low overhead for online services to achieve strong profitability.
Profitable

Key Inputs:

  • Avg. Session/Package Price:€80
  • Sessions/Packages / Month:100
  • Variable Cost / Unit:€5 (Platform fees, minimal travel)
  • Key Fixed Costs:Software €70, Insurance €30, Home Office €100
  • Owner Draw:€4,000 / month
  • Tax Rate:22%
  • Initial Investment:€2,000
  • Desired Margin:25%
Independent Bookstore
A small independent bookstore striving for break-even by balancing book margins, rent, and minimal staffing, supplemented by small events.
Break-even

Key Inputs:

  • Avg. Item Price:£15
  • Items Sold / Month:800
  • COGS / Item:£8
  • Key Fixed Costs:Staff £2.5k, Rent £1.2k, Loan £150, Draw £1090
  • Initial Investment:£25,000
  • Depreciation:£100 / month
  • Payment Processing Fees:Enabled
  • Desired Margin:0%
Event Photography Service (Startup)
A new event photography service struggling with inconsistent bookings, competitive pricing pressure, and high initial equipment costs.
Unprofitable

Key Inputs:

  • Avg. Gig Price:$500
  • Gigs / Month:4
  • Variable Cost / Gig:$50 + Second Shooter (occasional)
  • Key Fixed Costs:Wages $1k, Marketing $250, Software $80, Insurance $50
  • Owner Draw:$300 / month
  • Initial Investment:$10,000
  • Depreciation (Equipment):$200 / month
  • Desired Margin:15%
Specialty Food Subscription Box
Curated monthly subscription box featuring unique, locally-sourced food products.
Profitable

Key Inputs:

  • Box Price:£55
  • Subscribers:400
  • COGS/Box:£25
  • Shipping & Packaging:15% + 5%
  • Fixed Costs:Marketing £1.5k, Wages £2k, Storage £400
  • Desired Margin:18%
Mobile Bicycle Repair Service
Convenient at-home/office bicycle repair and maintenance service, aiming to cover costs and provide modest owner income.
Break-even

Key Inputs:

  • Avg. Service Price:C$90
  • Services/Month:60
  • Var. Cost/Service:C$20 (Parts) + Fuel
  • Fixed Costs:Van C$400, Insurance C$100, Draw C$2918
  • Desired Margin:0%
Small Hotel
A small, newly opened hotel with high initial operating costs and struggling with low occupancy rates.
Unprofitable

Key Inputs:

  • Avg. Room Rate:$250
  • Room Nights Sold:60
  • Var. Cost/Room:$30 + OTA fees
  • Key Fixed Costs:Staff $12k, Mortgage/Rent $5k, Loan $3k
  • Initial Investment:$500,000
  • Occupancy (implied):Low
  • Desired Margin:10% (not met)
Language Learning Mobile App
Subscription-based mobile app for language learning, profitable due to scalability and effective freemium-to-premium conversion.
Profitable

Key Inputs:

  • Subscription Price:€9.99/month
  • Paying Users:5,000
  • Var. Cost/User:€0.10 + Content + Store Fees
  • Key Fixed Costs:Team €8k, Marketing €5k, Software €400
  • Owner Draw:€4,000
  • App Store Fees:15%
  • Investment:€75,000
  • Desired Margin:20%
Handmade Jewelry E-commerce
Online store selling unique handmade jewelry, aiming for break-even while establishing brand and customer base.
Break-even

Key Inputs:

  • Avg. Item Price:€60
  • Items Sold/Month:100
  • COGS/Item:€20
  • Other Var. Costs:Shipping (8%) + Platform Fee (5%) + Payment (2.9%)
  • Key Fixed Costs:Marketing €300, Software €30, Draw €2000
  • Investment:€1,500
  • Desired Margin:0%
Law Firm - Small Practice
A new law firm struggling with high office rent, associate salaries not yet covered by billable hours, and initial client acquisition costs.
Unprofitable

Key Inputs:

  • Avg. Billable Unit:A$300
  • Units/Month:40
  • Var. Cost/Unit:A$10 + DB Fees
  • Key Fixed Costs:Salaries A$8k, Rent A$3.5k, Marketing A$1.5k
  • Loan Payment:A$500
  • Initial Investment:A$50,000
  • Desired Margin:20%
Freelance Graphic Design
A freelance graphic designer working on various client projects, profitable through good project rates and low overhead.
Profitable

Key Inputs:

  • Avg. Project Value:£800
  • Projects/Month:5
  • Var. Cost/Project:£20
  • Key Fixed Costs:Software £80, Marketing £150
  • Owner Draw:£2,500
  • Tax Rate:20%
  • Investment:£1,000
  • Desired Margin:25%
Local Photography Studio
A small photography studio offering portrait sessions and event coverage, aiming for break-even.
Break-even

Key Inputs:

  • Avg. Session Price:£300
  • Sessions/Month:15
  • Var. Cost/Session:£30 + Second Shooter (occasional)
  • Key Fixed Costs:Assistant £1k, Studio Rent £800, Loan £200, Draw £769.50
  • Depreciation:£250
  • Investment:£15,000
  • Desired Margin:0%
Indie Video Game Development
Solo developer working on a passion project game, facing long development time, high personal living costs (as salary), and uncertain market success.
Unprofitable

Key Inputs:

  • Game Price:£19.99
  • Projected Sales/Month:100
  • Var. Costs:30% Platform Cut
  • Key Fixed Costs:Dev Salary £3k, Marketing £500, Software £100
  • Development Time:Long (implied by low initial sales)
  • Investment:£2,000
  • Desired Margin:20% (not met)
Virtual Assistant Services
Providing remote administrative, technical, or creative assistance to clients. Profitable with multiple retainer clients.
Profitable

Key Inputs:

  • Avg. Retainer:C$500/month
  • Clients:6
  • Var. Cost/Client:C$10
  • Key Fixed Costs:Marketing C$100, Software C$60
  • Owner Draw:C$2,000
  • Tax Rate:15%
  • Investment:C$500
  • Desired Margin:30%
Urban Food Co-op
A member-owned grocery store focusing on local and organic produce, aiming for break-even with community support.
Break-even

Key Inputs:

  • Avg. Member Spend:C$45
  • Member Trans./Month:548
  • COGS:C$25
  • Key Fixed Costs:Staff C$5k, Rent C$2k, Loan C$400, Draw C$1530
  • Investment:C$60,000
  • Profit Goal:Break-Even
Zero-Waste Refill Store
A retail store offering bulk goods and refill stations, facing challenges with high initial setup for dispensers, sourcing, and consumer adoption.
Unprofitable

Key Inputs:

  • Avg. Transaction:C$15
  • Transactions/Month:400
  • COGS:C$9 (60%)
  • Key Fixed Costs:Staff C$3.5k, Rent C$1.8k, Loan C$350
  • Owner Draw:C$500
  • Investment:C$40,000
  • Desired Margin:5% (not met)
Local Dog Walking & Pet Sitting
Service-based business offering dog walking and pet sitting, profitable with a base of regular clients and low overhead.
Profitable

Key Inputs:

  • Avg. Price/Service:A$25
  • Services/Month:300
  • Var. Cost/Service:A$1
  • Key Fixed Costs:Marketing A$80, Software A$25, Insurance A$40
  • Owner Draw:A$3,000
  • Tax Rate:18%
  • Investment:A$300
  • Desired Margin:30%
Custom Cake & Pastry Business (Home-Based)
Home-based bakery specializing in custom cakes and pastries, aiming for break-even with careful cost control.
Break-even

Key Inputs:

  • Avg. Order Price:A$80
  • Orders/Month:25
  • Var. Cost/Order:A$30 + Packaging
  • Key Fixed Costs:Marketing A$100, Home Office A$60, Draw A$846
  • Depreciation:A$30
  • Investment:A$1,000
  • Desired Margin:0%
Gourmet Pet Food Delivery
Delivering freshly made, gourmet pet food subscriptions, facing challenges with ingredient sourcing, production, and cold-chain logistics.
Unprofitable

Key Inputs:

  • Avg. Subscription:¥8,000/month
  • Subscribers:50
  • COGS + Delivery/Sub:¥4,500 + 15%
  • Key Fixed Costs:Staff ¥200k, Kitchen ¥120k, Fleet ¥50k, Loan ¥60k
  • Investment:¥3,000,000
  • Desired Margin:8% (not met)
Online Fitness Coaching
Personalized online fitness and nutrition coaching, highly profitable due to digital delivery and expertise-based pricing.
Profitable

Key Inputs:

  • Avg. Package Price:1,990 NOK
  • Clients/Month:50
  • Var. Cost/Client:50 NOK
  • Key Fixed Costs:Marketing 3k, Software 1k NOK
  • Owner Draw:40,000 NOK
  • Tax Rate:22%
  • Investment:8,000 NOK
  • Desired Margin:40%
Used Bookstore with Online Sales
A physical used bookstore supplemented by online sales, aiming for break-even through careful inventory management.
Break-even

Key Inputs:

  • Avg. Book Price:¥1,200
  • Books Sold/Month:300
  • Avg. COGS/Book:¥300
  • Other Var. Costs:Shipping (10%) + Marketplace (8%)
  • Key Fixed Costs:Staff ¥80k, Rent ¥40k, Loan ¥30k, Draw ¥3200
  • Investment:¥2,000,000
  • Desired Margin:0%
Window Cleaning Service (Startup Struggles)
A new window cleaning service struggling with high marketing spend for few clients, inefficient routing, and competitive pricing.
Unprofitable

Key Inputs:

  • Avg. Job Price:£40
  • Jobs/Month:50
  • Var. Cost/Job:£5 (Supplies, Travel)
  • Key Fixed Costs:Wages £1800, Marketing £300, Other £150
  • Owner Draw:£200
  • Investment:£1,000
  • Desired Margin:10%
Plumbing Company (Established)
An established plumbing service company with a good reputation, benefiting from emergency call-out premiums and efficient job management.
Profitable

Key Inputs:

  • Avg. Job Price:$250
  • Jobs/Month:80
  • Var. Cost/Job:$40 (Parts, Fuel)
  • Key Fixed Costs:Salaries $6k, Workshop $500, Vehicle $700
  • Owner Draw:$5,000
  • Tax Rate:22%
  • Investment:$25,000
  • Desired Margin:20%
Carpentry & Custom Woodwork
A carpentry business focusing on custom woodwork, balancing high-quality material costs with competitive pricing and workshop overhead.
Break-even

Key Inputs:

  • Avg. Project Price:C$1,200
  • Projects/Month:5
  • Material Cost/Project:C$500
  • Key Fixed Costs:Workshop C$800, Tools C$200, Insurance C$150
  • Owner Draw:C$2,000
  • Tax Rate:15%
  • Investment:C$15,000
  • Desired Margin:0%
Electrician Services (New Practice)
A newly started electrician business facing high costs for certification and insurance, low initial job volume, and vehicle expenses.
Unprofitable

Key Inputs:

  • Avg. Job Price:€150
  • Jobs/Month:30
  • Var. Cost/Job:€25 (Parts)
  • Key Fixed Costs:Salaries €3k, Insurance €200, Vehicle €300, Certs €50
  • Investment:€8,000
  • Depreciation:€100
  • Desired Margin:15%

More example scenarios coming soon!